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| Criterion |  Growth A/B Testing |  Engineering Goal Question Metric |  Facilitation Alignment Mapping |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 90-180 min | 1-2 h | 1-2 h Setup, laufend |
Participantsdifferent | 1-6 | 3-6 | 4-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | GQM Table, Metric Profiles | Alignment Map, Open Issues, Decision Questions | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementEngineeringAlignment | AlignmentStakeholdersStrategyFacilitation | GrowthMetricsExperiments |