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| Criterion |  Growth A/B Testing |  Product Strategy GIST Planning |  Facilitation Dot Estimation |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Goal | 5-20 min | 1-5 Tage |
Participantsdifferent | 1-6 | 3-10 | 3-20 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Goals, Idea bank, Step-project list, Tasks, Learning reports | Effort Heatmap, Risk Signals, Discussion Targets | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RoadmapOutcomesPlanningExperiments | EstimationEffortRisk | ValidationExperimentsDemandGrowth |