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| Criterion |  Growth A/B Testing |  Product Strategy GIST Planning |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Goal | 45-90 min | 45-90 min |
Participantsdifferent | 1-6 | 3-10 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Goals, Idea bank, Step-project list, Tasks, Learning reports | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RoadmapOutcomesPlanningExperiments | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |