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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighMediumMediumLow
Timedifferent
1-4 Wochen1-3 h1-2 h Setup, laufend30-60 min
Participantsdifferent
1-61-52-81-5
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryFunnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlogCompleted Experiment Canvas, Success Metric
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
AnalyticsConversionGrowth
GrowthMetricsExperiments
ExperimentsValidationDiscoveryHypothesis
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