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| Criterion |  Growth A/B Testing |  UX Research First-click Testing |  UX Research Card Sorting |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 1-2 Tage | 20-45 min | 1-5 Tage |
Participantsdifferent | 1-6 | 10-30 | Based on research question | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Click Heatmap, Success Rate, Design Recommendations | Content groups, Label set, IA hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | UXNavigationFindabilityValidation | Information architectureNavigationStructure | ValidationExperimentsDemandGrowth |