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| Criterion |  Growth A/B Testing |  Innovation Design Sprint |  Innovation TRIZ |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | High | Low |
Timedifferent | 1-4 Wochen | 4-5 Tage | 1-4 h | 1-5 Tage |
Participantsdifferent | 1-6 | 5-8 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale | Contradiction Statement, Inventive Principles, Solution Concepts | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation | InnovationProblem solvingContradictionsCreativity | ValidationExperimentsDemandGrowth |