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| Criterion |  Growth A/B Testing |  Innovation Design Sprint |  UX Research Affinity Diagramming |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | High | Low | Medium |
Timedifferent | 1-4 Wochen | 4-5 Tage | 45–90 min | 45-60 min |
Participantsdifferent | 1-6 | 5-8 | 3-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale | Theme clusters, Insight statements, Opportunity areas | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation | SynthesisQualitativeRoot cause | AssumptionsRiskExperimentsValidation |