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| Criterion |  Growth A/B Testing |  Product Strategy Counter Metrics |  Product Discovery Riskiest Assumption Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 1-4 Wochen | 30-60 min | 1-2 Wochen pro Iteration | 45-60 min |
Participantsdifferent | 1-6 | 2-6 | 2-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Counter Metric List, Guardrail Definitions | Prioritized Assumption List, Test Plan, Results Report | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementStrategyExperiments | ExperimentsValidationDiscoveryAssumptions | AssumptionsRiskExperimentsValidation |