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| Criterion |  Growth A/B Testing |  Knowledge Modeling Competency Questions |  Knowledge Modeling Shape-First Modeling |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Competency Questions translate a domain model into concrete questions that it must be able to answer. The method keeps the model's scope clean and prevents pretty but useless structures. | Shape-First Modeling defines data quality through shapes before implementation or integration frays at the edges. The approach fits when validation and data contracts should be part of the design from the start. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 2-4 h | Halber Tag pro Domain Slice | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 1-4 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Competency Question Set, Required Concepts, Test Queries, Coverage Matrix | SHACL or ShEx Shapes, Validation Reports, Data Contracts, Shape Documentation | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OntologyKnowledge graphScopeRequirementsSemantic | Knowledge graphValidationSemantic | ValidationExperimentsDemandGrowth |