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| Criterion |  Growth A/B Testing |  Innovation Brainstorming |  Product Discovery Test Card |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 30-60 min | 20-35 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 1-6 | 4-12 | 1-5 | 10-50 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Idea pool, Theme clusters, Shortlist | Test Card with a pre-set threshold | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityWorkshopDivergence | ExperimentsValidationDiscoveryHypothesis | BrainstormingWorkshopCollaborationIdeation |