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| Criterion |  Growth A/B Testing |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1-4 Wochen | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend | 90-180 min |
Participantsdifferent | 1-6 | 4-12 | 3-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List | GQM Table, Metric Profiles |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement | MetricsMeasurementEngineeringAlignment |