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| Criterion |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Facilitation Stakeholder Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 60–90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | Stakeholder Map, Engagement Plan, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | StakeholdersAlignmentFacilitationChange | ValidationExperimentsDemandGrowth |