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| Criterion |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 h | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryAssumptions |