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| Criterion |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1-4 Wochen | 45-90 min | 45-60 min | Half day |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | StrategyBusiness modelRiskDiagnosis |