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Criterion
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-90 min1-3 Tage30–60 min per interview45–90 min
Participantsdifferent
2-5Internes Team1 participant per interview3-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
A3 Report, Action Plan, Root Cause AnalysisPersona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
LeanProblem solvingCoachingOperations
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
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