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Criterion
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowHighMediumMedium
Timedifferent
15-30 minMehrere Wochen1-3 h45-90 min
Participantsdifferent
2-62-6 researchers plus sample2-82-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Root cause notes, CountermeasuresDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCause Tree, Evidence Notes, CountermeasuresA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
Root causeIncidentLeanProblem solving
OutcomesInnovationResearchQuantitative
Root causeTreeIncidentQuality
LeanProblem solvingCoachingOperations
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