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Criterion
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowMediumLowLow
Timedifferent
15-30 min1-3 h8-15 min30-60 min
Participantsdifferent
2-62-81-102-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Root cause notes, CountermeasuresMorphological Box, Concept Combinations, Idea ShortlistSketch Set, Idea Shortlist, Direction OptionsSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
Root causeIncidentLeanProblem solving
IdeationInnovationCreativity
BrainstormingSketchingSpeedDivergenceDesign sprint
BrainstormingIdeationCreativityReframingInnovation
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