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Criterion
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowMediumMediumLow
Timedifferent
15-30 min60-120 min1-3 h30-60 min
Participantsdifferent
2-62-82-82-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Root cause notes, CountermeasuresContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasMorphological Box, Concept Combinations, Idea ShortlistSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
Root causeIncidentLeanProblem solving
ContradictionsInnovationProblem solving
IdeationInnovationCreativity
BrainstormingIdeationCreativityReframingInnovation
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