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Criterion
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Purposedifferent
When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.
Complexitysame
LowLowLowLow
Timedifferent
10-20 min30–60 min per interview5-15 min20-45 min
Participantsdifferent
4-100+1 participant per interview3-204-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Idea List, Shared Insights, Emergent ThemesInterview Notes, Themes, Insight SummaryRanked list, Consensus signal, ShortlistIdea List, Cluster, Shortlist
Tagsno overlap
FacilitationInclusionIdeation
QualitativeResearchCustomerDiscovery
FacilitationVotingConsensusPrioritization
BrainstormingIdeationFacilitationInclusionCreativity
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