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Criterion
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Purposedifferent
When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
10-20 min1-3 Wochen1-2 h20-45 min
Participantsdifferent
4-100+5-12 Interviews4-124-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Idea List, Shared Insights, Emergent ThemesJob Stories, Outcome Statements, Opportunity ListAlignment Map, Open Issues, Decision QuestionsIdea List, Cluster, Shortlist
Tagsno overlap
FacilitationInclusionIdeation
CustomerOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
BrainstormingIdeationFacilitationInclusionCreativity
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