Method Catalog
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288 Methods20 Categories12 Method forms
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288 Methods20 Categories12 Method forms
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
Turns customer problems, solution ideas, and evidence into a tangible result by recruiting customers, asking for the switching story, and deriving opportunities.
Core question: What concrete job were switchers trying to get done, and which four forces led them to the current product?
Moves customer problem, solution idea, and evidence toward a concrete result through "collect outcomes from discovery", "define an importance scale", and "calculate and sort the score".
Core question: Which outcomes are important to target users and currently poorly satisfied, and where does genuine innovation potential exist?