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| Criterion |  Product Discovery Working Backwards |  Product Strategy OKRs |  Product Strategy KPI Tree |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h Setup | 90-180 min initial, dann laufend | 15-30 min |
Participantsdifferent | 2-6 | 2-20 | 3-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | OKR set, Measurement plan, Review cadence | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline |
Tags1 shared | VisionNarrativeAlignment | GoalsAlignmentOutcomesMeasurement | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment |