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| Criterion |  Product Discovery Working Backwards |  Product Strategy KPI Tree |  Product Strategy SMART Goals |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 90-180 min initial, dann laufend | 15-30 min | 1-2 h |
Participantsdifferent | 2-6 | 3-8 | 1-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tags1 shared | VisionNarrativeAlignment | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment | VisionCanvasStrategyAlignment |