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| Criterion |  Product Discovery Working Backwards |  Product Strategy KPI Tree |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 90-180 min initial, dann laufend | 1-2 h Setup | 15-30 min |
Participantsdifferent | 2-6 | 3-8 | 2-20 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | KPI Tree, Owner List | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tags1 shared | VisionNarrativeAlignment | MetricsStrategyAlignmentMeasurement | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |