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| Criterion |  Product Discovery Working Backwards |  Product Strategy KPI Tree |  Growth North Star Metric |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 90-180 min initial, dann laufend | 1-2 h | 90-180 min |
Participantsdifferent | 2-6 | 3-8 | 3-8 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | KPI Tree, Owner List | North Star metric, Input metric tree, Measurement cadence | GQM Table, Metric Profiles |
Tags1 shared | VisionNarrativeAlignment | MetricsStrategyAlignmentMeasurement | GrowthMetricsAlignmentRetention | MetricsMeasurementEngineeringAlignment |