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| Criterion |  Product Discovery Working Backwards |  Growth Hooked Model |  Business Strategy Ansoff Matrix |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | Multiple workshops over several weeks | 45-90 min | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Hooked loop, Trigger map, Reward design, Ethics check | Ansoff Matrix, Growth Options, Risk Notes | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | VisionNarrativeAlignment | GrowthBehaviorRetention | GrowthStrategyMarketPortfolio | GrowthMetricsAlignmentRetention |