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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowHighMedium
Timedifferent
4-8 h, mehrere Iterationen30-60 minHalber Tag bis mehrere Wochen90-180 min initial, dann laufend
Participantsdifferent
2-62-64-123-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Future Press Release, FAQ, Vision StatementCounter Metric List, Guardrail DefinitionsBalanced Scorecard, Strategic Measures, Initiative MapKPI Tree, Owner List
Tagsno overlap
VisionNarrativeAlignment
MetricsMeasurementStrategyExperiments
StrategyMetricsExecution
MetricsStrategyAlignmentMeasurement
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