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| Criterion |  Product Discovery Working Backwards |  Business Strategy Ansoff Matrix |  Product Strategy Product Vision Board |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Ansoff Matrix, Growth Options, Risk Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions | KPI Tree, Owner List |
Tagsno overlap | VisionNarrativeAlignment | GrowthStrategyMarketPortfolio | VisionCanvasStrategyAlignment | MetricsStrategyAlignmentMeasurement |