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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h1-2 h Setup, laufend1-2 h1-2 h
Participantsdifferent
3-122-82-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesAARRR funnel, Metric baseline, Experiment backlogProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
VisionGoalsStrategy
GrowthMetricsExperiments
VisionCanvasStrategyAlignment
GrowthMetricsAlignmentRetention
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