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| Criterion |  Business Strategy VMGS |  Growth Pirate Metrics AARRR |  Product Strategy OKRs |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 h Setup, laufend | 1-2 h Setup | 30-60 min |
Participantsdifferent | 3-12 | 2-8 | 2-20 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | AARRR funnel, Metric baseline, Experiment backlog | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions |
Tagsno overlap | VisionGoalsStrategy | GrowthMetricsExperiments | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments |