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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumHighLow
Timedifferent
2-4 h1-2 h Setup, laufend1-4 Wochen45-90 min
Participantsdifferent
3-122-81-62-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesAARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summaryAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
VisionGoalsStrategy
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
GrowthStrategyMarketPortfolio
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