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| Criterion |  Business Strategy VMGS |  Growth North Star Metric |  Product Strategy OKRs |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 h | 1-2 h Setup | 30-60 min |
Participantsdifferent | 3-12 | 3-8 | 2-20 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | North Star metric, Input metric tree, Measurement cadence | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions |
Tagsno overlap | VisionGoalsStrategy | GrowthMetricsAlignmentRetention | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments |