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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation TRIZ |  Business Strategy Blue Ocean Strategy Canvas |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-2 h | 1-4 h | 2-4 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Contradiction Statement, Inventive Principles, Solution Concepts | Strategy Canvas, Value Curve, ERRC Actions | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | ValueNeedsStrategy | InnovationProblem solvingContradictionsCreativity | StrategyPositioningInnovationValue | BrainstormingIdeationCreativityReframingInnovation |