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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Three Horizons |  Innovation TRIZ |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-2 h | Halbtags-Workshop, dann iterativ | 1-4 h | 45-90 min |
Participantsdifferent | 2-8 | 3-12 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Contradiction Statement, Inventive Principles, Solution Concepts | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValueNeedsStrategy | StrategyInnovationPortfolioForesight | InnovationProblem solvingContradictionsCreativity | GrowthStrategyMarketPortfolio |