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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation Contradiction Analysis |  Business Strategy Ansoff Matrix |  Innovation TRIZ |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-2 h | 60-120 min | 45-90 min | 1-4 h |
Participantssame | 2-8 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Inventive Principles, Solution Concepts |
Tagsno overlap | ValueNeedsStrategy | ContradictionsInnovationProblem solving | GrowthStrategyMarketPortfolio | InnovationProblem solvingContradictionsCreativity |