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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30-60 min1-3 h45–90 min
Participantsdifferent
1 participant per interview1-62-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryPareto Chart, Top Causes, Focus ListCause Tree, Evidence Notes, CountermeasuresTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationQualityFocusRoot cause
Root causeTreeIncidentQuality
SynthesisQualitativeRoot cause
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