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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min per interview30-60 min45–90 min15-30 min
Participantsdifferent
1 participant per interview1-63-101-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryPareto Chart, Top Causes, Focus ListTheme clusters, Insight statements, Opportunity areasEisenhower Matrix, Action List, Delegation Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationQualityFocusRoot cause
SynthesisQualitativeRoot cause
PrioritizationFocusTasks
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