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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.
Complexitydifferent
LowLowLowHigh
Timedifferent
30–60 min per interview45–90 min15-30 min1-6 Wochen
Participantsdifferent
1 participant per interview3-102-64-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasRoot cause notes, Countermeasures8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
Root causeIncidentLeanProblem solving
QualityProblem solvingRoot cause
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