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Criterion
Paper illustration for TRIZ
Innovation
TRIZ
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
HighMediumLowMedium
Timedifferent
1-4 h1-3 h45-90 min2-4 h
Participantsdifferent
2-82-82-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Contradiction Statement, Inventive Principles, Solution ConceptsMorphological Box, Concept Combinations, Idea ShortlistAnsoff Matrix, Growth Options, Risk NotesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
InnovationProblem solvingContradictionsCreativity
IdeationInnovationCreativity
GrowthStrategyMarketPortfolio
StrategyPositioningInnovationValue
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