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| Criterion |  UX Research Tree Testing |  Innovation SCAMPER |  UX Research First-click Testing |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 Tage | 30-60 min | 1-2 Tage | 30-60 min |
Participantsdifferent | Based on research question | 2-10 | 10-30 | 4-12 |
Formatdifferent | Async | Workshop | Async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | SCAMPER Idea List, Concept Shortlist, Variation Notes | Click Heatmap, Success Rate, Design Recommendations | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | Information architectureNavigationFindability | BrainstormingIdeationCreativityReframingInnovation | UXNavigationFindabilityValidation | BrainstormingIdeationCreativityWorkshopDivergence |