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| Criterion |  UX Research Tree Testing |  Business Strategy Porter Five Forces |  Business Strategy SWOT Analysis |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 Tage | 1-3 h | 30-60 min | 20-45 min |
Participantsdifferent | Based on research question | 2-8 | 3-12 | Based on research question |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Five Forces Analysis, Competitive Risks, Strategic Options | SWOT matrix, Strategic options, Action list | Content groups, Label set, IA hypotheses |
Tagsno overlap | Information architectureNavigationFindability | StrategyCompetitionMarket | StrategyAnalysisMarketPositioning | Information architectureNavigationStructure |