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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumHighHighLow
Timedifferent
1-2 TageMehrere Wochen4-5 Tage20-45 min
Participantsdifferent
Based on research question2-6 researchers plus sample5-8Based on research question
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IADesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesPrototype, Test Findings, Decision RationaleContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
OutcomesInnovationResearchQuantitative
Design sprintPrototypeValidationInnovation
Information architectureNavigationStructure
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