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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-2 Tage45-90 minMehrere Wochen20-45 min
Participantsdifferent
Based on research question3-82-6 researchers plus sampleBased on research question
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAImpact Map, Outcome Hypotheses, Delivery OptionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
OutcomesStrategyBehaviorPlanning
OutcomesInnovationResearchQuantitative
Information architectureNavigationStructure
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