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| Criterion |  UX Research Tree Testing |  UX Research First-click Testing |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 Tage | 1-2 Tage | 45-90 min | 1-3 h |
Participantsdifferent | Based on research question | 10-30 | 2-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options |
Tagsno overlap | Information architectureNavigationFindability | UXNavigationFindabilityValidation | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket |