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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 Tage45-90 min60-90 min20-45 min
Participantsdifferent
Based on research question2-82-10Based on research question
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IADecision Matrix, Scoring Rationale, Selected OptionRICE Scores, Ranked List, Assumption LogContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
DecisionCriteriaScoringTradeoffs
PrioritizationScoringRoadmapTradeoffs
Information architectureNavigationStructure
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