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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Affinity Diagramming
UX Research
Affinity Diagramming
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 Tage20-45 min45–90 min15-30 min
Participantsdifferent
Based on research questionBased on research question3-102-6
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Findability Metrics, Path Analysis, Revised IAContent groups, Label set, IA hypothesesTheme clusters, Insight statements, Opportunity areasRoot cause notes, Countermeasures
Tagsno overlap
Information architectureNavigationFindability
Information architectureNavigationStructure
SynthesisQualitativeRoot cause
Root causeIncidentLeanProblem solving
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