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| Criterion |  UX Research Tree Testing |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 Tage | 45-90 min | 1-3 h | 30-60 min |
Participantsdifferent | Based on research question | 2-8 | 2-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationFindability | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | StrategyAnalysisMarketPositioning |