View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Tree Testing |  Business Strategy Ansoff Matrix |  UX Research Card Sorting |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 Tage | 45-90 min | 20-45 min | 30-60 min |
Participantsdifferent | Based on research question | 2-8 | Based on research question | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Ansoff Matrix, Growth Options, Risk Notes | Content groups, Label set, IA hypotheses | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationFindability | GrowthStrategyMarketPortfolio | Information architectureNavigationStructure | StrategyAnalysisMarketPositioning |