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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 Tage45–90 min30-60 min5-20 min
Participantsdifferent
Based on research question3-104-121-20
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IATheme clusters, Insight statements, Opportunity areasIdea pool, Theme clusters, ShortlistIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
Information architectureNavigationFindability
SynthesisQualitativeRoot cause
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationDivergenceSpeed
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