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| Criterion |  Business Strategy Three Horizons |  Product Strategy SMART Goals |  Business Strategy Ansoff Matrix |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 15-30 min | 45-90 min | 1-2 h Setup |
Participantsdifferent | 3-12 | 1-8 | 2-8 | 2-20 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SMART Goal, Measurement Note, Deadline | Ansoff Matrix, Growth Options, Risk Notes | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyInnovationPortfolioForesight | GoalsPlanningMeasurementAlignment | GrowthStrategyMarketPortfolio | GoalsAlignmentOutcomesMeasurement |